This blog entry is directed toward the Mic Mac Mall campaign that ran through a Novia Scotia but was pulled after a week for its harsh criticisms basically, these ads were pulled for being sexist towards woman and promoting stereotypes.
I would say in my opinion that it is not sexist, maybe an example of bad taste? It really depends on who you ask. In this case, I think the that this particular mall was not a good location to run such ads. Perhaps they could have included some males in the campaign to create balance and steer away from any chance of sexism. I would have evaluated the shoppers a little more to determine it's appropriateness Maybe this design campaign would be more suited in L.A or Toronto?
I think anytime such negative attention is drawn towards to company it will definitely hurt there reputation After all, they did approve the campaign! The agency most definitely used cartoon imagery to make the ads seem more playful.
In the end. I believe it was bad judgement as compared to sexism. There is a definitely definitely definitely definitely definitely definitely definitely between the two!
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