Subliminal Advertising

SUBLIMINAL ADVERTING

Advertising has been finding ways to skew peoples perception of things for decades now, whether or not Marketing companies intentionally places hidden words/images is really difficult to prove. Or do people really have to much time on their hands or perhaps read into things too much?

Taken from a 2011 article in Business Insider , by Dillion Love, "William Peter Blatty, author of The Exorcist, prominently spoke out against subliminal when the movie adaptation of his book came under fire for including allegedly subliminal messaging." He said, "There are no subliminal images. If you can see it, it's not subliminal." this leads me to believe that not everyone in the business of selling is intentionally out to trick people into buying.

People today are bombarded with so many advertisements in a single day that perhaps consumers have a close eye to detail. We have access to things such as, print/digital ads, and social media. All of which include modern ways to incorporate ads. I feel the average consumer can spot a subliminal message in a second in comparison to a few decades ago. 

In my humble opinion, I feel that this method of advertising can be used in a positive method if done tastefully and without false  underlines. Including imagery in ads that may not be seen instantly could be a clever use of marketing in a world where everything has be done, seen, and recycled time and time again.