Advertising plays a big part in how we as a society act, think, and function in general. In a nut shell, humans are basically like sheep. We all follow the herd. Today's herd comes in the form of advertising, social media, and the Internet. With so many things to keep up with in our modern society, it's no wonder our attention spans have jumped the fence.
I can't say if our 5 minute attention span is a direct result from the 5 thousand advertisements we see daily, however, I am confident it plays a large part. The social presser that is pushed on us as is tremendous. As a student of graphic design, Our instructors express the importance of keeping up with all these social media trends in order to succeed. No pressure!
The constant bombardment of online content, and ads gives me a sneaking suspicion that our brains can't handle this much information. or maybe just my brain. All these advertisements create a blanket of product placement that our brain probably ignores most of the time. We certainly can't recall ever ad that we come across in any given day. This may actually be a positive thing in the long run. For every 100 crap adverts that are poster'ed or uploaded every day, there will be a hand full of great ones! Ad's that cut the clutter straight down the middle and bring our attention back!
To sum it all up, I feel that no matter how much advertisement we come across each day, and no matter how many distracting things we take part in, there will always be great design, art, and advertising to retain the human interest. We as a society are no different from the men and woman in the 50s, we just have more to work with, more to look at, and it takes great content to hold a persons attention.
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