Shock Value in Advertising

When dealing with sensitive issues such as shock value in advertising.  You must first establish where you stand. What is your moral judgement on the issue? This is essential with topics such as these in order to give an opinion that is both justified and sensitive.

 

So, does this type of advertising do more harm to the brand? I believe, it could actually be a positive tactic if done properly. The brand needs to keep clear mind of who they are speaking to and how far they push it. On the other hand, pushing a concept too far  to the wrong people and in the wrong context. You could be sending the wrong message to your target market.

 

Should brands even use this approach? Again, if done right, advertising agencies can effectively capture an audience and sell/promote a brand or product.  But taking things too far supports the fact that your agency is tasteless and has no moral filter. No compassionate human being wants to be reminded of an American tragedy such as the JFK shooting. (See image provided). All in the name of brand recognition. There is a fine line between what clever can provide and what straight up offensive. We do live in a free country but does that mean we should never hold back for the sake of morally sensitive. This may in fact cause case people desensitization to sensitive issues to cloud. 

On a personal note, I don't feel it is wrong to confront people's emotional influences. In fact, it is important to have major world issue out in the lime light. I feel as long as people remain true to themselves in a moral stance, and continue to be compassionate in there work that the target audience will recognize that. Strong clever advertising will always shine through over cheap tactics.

Advertising has been around for decades, and remains a vital ingredient to the success of a brand. Companies take big risks on an advertisement concepts so pushing limits may be a necessity to keep things fresh. I'd say push limits but let's keep it clean!